Qualitative research data analysis

Question 1

What are the different types of data?

Answer 1

Notes - ethnography, interviews
Transcripts - interviews, focus groups
Texts - content analysis
Interactions - ethnography, focus groups

Question 2

What is the data analysis process?

Answer 2

Iterative process
Data collected - data processed (prepared) - data analysed (data interpreted)

Question 3

What is the difference between analyse and interpret?

Answer 3

Analyse - what did they say?
Interpret - what did they mean?

Question 4

How do you prepare data?

Answer 4

Anonymise
Transcribe
Decide mechanics (manual or software)
Add notes/quotes/thoughts as you go

Question 5

What are the 3 options for data analysis?

Answer 5

Inductive analysis
Deductive analysis
Discourse analysis

Question 6

What is inductive analysis?

Answer 6

Bottom up - from the data to the theory
Useful for unstructured interviews
Identify themes/ patterns, generate theory

Question 7

What is deductive analysis?

Answer 7

Top down - from the theory to the data
Useful for structured/semi-structured interviews
Know what theory you want to find out/prove (priori theme)

Question 8

What is a priori theme?

Answer 8

Theory with no evidence yet

Question 9

What is discourse analysis?

Answer 9

Data and theory in parallel
Useful for texts, documents and oral histories
Identify reiterative words/phrases
Organise into an argument/message

Question 10

What are different types of coding of transcripts?

Answer 10

NVivo
Quirkos
Highlights bits of text that are similar

Question 11

What does a descriptive account describe?

Answer 11

Methods
Main themes/categories
Includes illustrative quotations