Qualitative Data

Question 1

What is meant by qualitative data?

Answer 1

-expressed in words
-may take the form a written description of toughts, feelings and opinions of ppt
-e.g notes recorded within an interview
-QUALITATIVE METHODS ARE CONCERNED WITH INTERPRETATION LANG

Question 2

Strength

Answer 2

-rich detail nd depth
-allow ppt develop toughts nd feelings in given subject
-provides greater understanding of behaviour

WHEREAS
-lacks depth nd meaning
-only numerical

Question 3

Weakness

Answer 3

Harder to analyse
-difficult to summarise statistically
-may be potential bias=as research analysis based on their own subjective interpretation of data

Whereas
Quantitative data can be analysed statistically which makes it easier