PURCOMM Flashcards

1
Q

he proposed a paradigm of World Englishes (1982)

A

Braj Kachru

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2
Q

3 distinct groups in world englishes

A

inner circle - English as the first language
outer circle - English as the second language
expanding circle - English as the foreign language

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3
Q

5 dialectal variations

A

spelling
pronunciation
grammar
vocabulary
accent

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4
Q

combining English and Filipino language

A

Philippine English

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5
Q

define as “membership in a community or group that shares a common history, traditions, norms, and imaginings in a particular space”

A

culture

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6
Q

types of culture

A

monochronic vs polychronic
high-context and low-context
collectivism and individualism

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7
Q

do one thing at a time, take commitments seriously, show great respect for privacy, and are accustomed to short term relationships

A

monochronic

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8
Q

engage in multi-tasking, lend or borrow things easily , and have a strong tendency to build lifetime relationships

A

polychronic

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9
Q

emphasize “community, collaboration, shared interest, harmony, tradition, the public good and maintaining face”

A

collectivism

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10
Q

give primacy to “personal rights and responsibilities, privacy, voicing one’s opinion, freedom, innovation, and self-expression”

A

individualism

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11
Q

employ indirect communication strategies characterized by implicit verbal messages and subtle non-verbal behaviors

A

high-context

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12
Q

the messages are directly and clearly encoded

A

low-context

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13
Q

use of touch in communication

A

haptics

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14
Q

haptics can an either be ?

A

high-contact
low-contact

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15
Q

are associated with warmer countries over the equator

A

high-contact

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16
Q

are exhibited by cooler countries farther from the equator

A

low-contact

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17
Q

which requires understanding dominant cultural values and understanding how our own cultural values affect the way we perceive ourselves and others

A

intercultural communication

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18
Q

7 important actions as a key components of cultural diversity

A
  1. recognition of the abundant diversity of culture
  2. respect for the differences
  3. Acknowledging the validity of diff. cultural expressions and contributions
  4. valuing what other cultures offer
  5. encouraging the contribution of other groups
  6. empowering people to strengthen themselves and others to achieve their maximum potential by being critical of their own bias
  7. Celebrating rather than just tolerating the differences in order to bring about unity through diversity
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19
Q

the tendency or disposition to judge other people’s culture with disfavor and to considers one’s own as being superior to the other

A

ethnocentrism

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20
Q

violations in one’s culture practices

A

cultural taboos

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21
Q

the amount of space between speakers defines their relationship in terms of gender, age, and social status

A

personal space

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22
Q

he explains that every ‘sign’ (symbol) has two main components: the signifier and signified

A

Ferdinand de Saussere

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23
Q

Saussere 3 components?

A

signifier
sign
signified

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24
Q

which may be an object, word or an image refers to the material that is signified.

A

signifier

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25
Q

refers to the concept which the signifier refers to and this would be the meaning that is drawn by the receiver of the sign

A

signified

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26
Q

the object/thing

A

sign

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27
Q

which refers to an understanding that cultures vary and that these variances are not given labels as positive or negative, good or bad.

A

cultural sensitivity

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28
Q

SPEAKING model

A

S- setting and scene
P- participants
E- ends
A- acts sequence
K- cues
I- instrumentalities
N- norms of interaction and interpretation
G-genre

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29
Q

Refers to the time and place where communication takes place

A

setting and scene

29
Q

describes the different extraneous variables that would dictate appropriateness of language use.

A

SPEAKING model

30
Q

carries a dual meaning. It represents a purpose or the outcome.

A

Ends

31
Q

defines the relationship between the speaker and his/her audience

A

participants

32
Q

refers to the form and order of the event.

A

act sequence

33
Q

establish the tone, manner or spirit of the speech act.

A

cues

34
Q

refer to channel and code

A

instrumentalities

35
Q

is the mode of communication

A

channel

36
Q

the level of language used as explained by Joo’s typology of registers

A

code

37
Q

is an individual’s ability to use appropriate language and tone in various discourse contexts.

A

Communicative Competence

38
Q

overarching principle that governs all forms of communication

A

politeness

39
Q

refers to the specific normed behaviors and properties inherent in the communicative event and the participants’ actions and reactions.

A

norms of interaction and interpretation

40
Q

most popular social media platform developed by Mark Zuckerberg

A

Facebook

40
Q

the kind of speech act or event.

A

genre

41
Q

skype for gamers

A

Discord

42
Q

platform for livestream that caters to more than 100 M Filipinos in the globe. It gives the users opportunities to meet new friends, earn money, be entertained, and play games

A

Kumu

43
Q

In July 2022, 433 million were recorded as global monthly active users of this app.

A

Pinterest

44
Q

application that allows users to manage their professional identity

A

LinkedIn

45
Q

most popular app among the Gen Z

A

Tiktok

46
Q

Launched in June 2011, this live streaming platform includes music broadcast, creative content and real-life streams

A

Twitch

47
Q

including around 82 million songs

A

Spotify

48
Q

Over 43.3 % of all websites in the internet use this app.

A

WordPress

49
Q

Technological Ethics (DIFSC)

A
  1. Don’t go in public
  2. If u can’t say anything good, keep quiet
  3. Follow the Golden Rule.
  4. Spread good not bad vibes
  5. Cite your sources
50
Q

use of more than modes

A

multimodality/multimodal

51
Q

HOW TO PREPARE A MODAL PRESENTATION?

A

MATERIAL - know the material
OBJECTIVE - review the objective in doing the presentation
DELIVERY - plan the delivery of presentation
APPLICATION - prepare the visual tools and applications
LANGUAGE - write the speech using effective language.

52
Q

Types and examples of Multimodal Texts

A

Paper
Digital
Live
Transmedia

53
Q

this includes books, comics etc. where each pages shows a combination and arrangement oof both textual and visual elements

A

Paper

54
Q

this includes blogs, videos, etc. that combine elements of sound effects, oral, and written language.

A

Digital

55
Q

this includes performances whose elements are gesture, music, movements in space

A

Live

56
Q

Semiotic systems

(aglsv)

A

audio
gestural
linguistic
spatial
visual

57
Q

these include use of various platforms in storytelling involving the audience.

A

Transmedia

58
Q

refers to the volume

A

audio

59
Q

refers to the movement

A

gestural

60
Q

refers to the proper word of choice

A

Linguistic

61
Q

refers to the distance or proximity

A

spatial

62
Q

refers to what is seen like the color, object etc.

A

Visual

63
Q

is a short presentation of message with a purpose of raising awareness on a certain issue or problem

A

PSA (PUBLIC SERVICE ANNOUNCEMENT)

64
Q

TYPES OF PSA

A

ANNOUNCEMENT
DOCUMENTARY/INTERVIEW
NARRATIVE

65
Q

some images and videos where the narrators/delivers the message to the audience through a voice- over or on video camera screen.

A

Announcement

66
Q

where an experts testimony, stories or exp give effective support to topic being presented

A

interviews or documentary

67
Q

uses either a scene , montage

A

Narrative

68
Q

Elements of PSA: VMPNT

A

VIDEO CLIP
MUSIC
PICTURES
NARRATIVE VOICE OVER
TEXTUAL MESSAGE

69
Q

may include the use of words, gestures, sound/music, photos and verbal language.

A

Multimodal texts