Psychology - Social Influence - Resisting Social Influence 8marker Flashcards
Key Features of Non-conformity
- independence
- adopting behaviour norms of the minority
Social Support
- when others in the social situation attempts to make them conform and obey it makes it easier for the individual to resist
- the presence of others who dissent creates strong sources of defiance
Asch 1951 Research Findings
1951
- line judgement task
- if the dissenter answered correctly from the start of the study Conformity rates dropped from 32% to 5.5%
- if the dissenter answered correctly later in the study the conformity rate dropped to 8.5%
- shows that social support received EARLIER is more effective that received later
Milgram Research Findings
- 2 confederates who were paired with real participants left saying that they wouldnt continue only 10% of participants gave the max 450volts
- the disobedient group norm puts more pressure on participants to conform
Rotter’s Questionnaire
1966
- 13 part questionnaire to measure internal and external locus of control
- scored range from 0-13
- low scores - internal control
- high scores - external control
Locus of Control
the extent to which people think they are in control of their own lives
Internal locus of control
the belief that things happen as a result of our choices and decisions
-less likely to conform
External locus of control
the belief that things happen because of luck, fate or other external forces beyond the control of the individual
-more likely to conform
Social Group Acceptance
Spector 1983
-found pp’s with high external LoC conformed more than those with Low external LoC
But only in situations involving normative social pressure
-neither high or low external conformed in the situations of informational social influence
What does Social Group Acceptance show
that feeling like we dont need to be accepted into a social group increases our ability to resist social influence
Cultural Differences
Moghaddam 1998
- found Japanese people conformed more easily than Americans
- Japanese have more external LoC
Holland and Blass
Loc and Obedience
1967, 1991
- found those with internal LoC were better at resisting obedience than with external LoC
- findings show that aspects of personal control in a situation play an important role in obedience
Responsibility Schurz
1985
- instructed pp’s to give what they believed was a painful skin damaging burst of ultrasound to a learner
- found no relationship between LoC and Obedience
- internal took responsibility for their actions
- feelings of personal control may be related to resistance to SI
Minority Influence
-Conversation
(majority start to adopt the minority belief of viewpoint publically and privately)
-Cryptomnesia
(when minority views become the majoirity)
Snowball Effect
Van Avermaet 1966
as more people change their attitude, change quickens and called this a snowball effect