Psychological factors in visual perception Flashcards
perceptual set
a combined effect of psychological factors (past experience, motivations, memory and context) that influence visual perception, also the tendency to view stimuli a certain way
broad definition for psychological factors influencing visual perception
learned mental processes, each unqiue to an induividual
past experience
the situations and events we have encountered throughout our lives prior to the present
what is past experience influenced by
a large range of factors includinh physiology, cultural and social background, familial and friendship relationshipss, education, etc
how does past experience influence visual perception
the sum of our life experiences causes us to interpret an image a certain way
memory
the system that actively recieves, organises, stores and recovers information, shaped by our experience
how does emeory influence visual perseption
helps us to make judgements and predictions of our visual world
motivation
individual desires
how does motivation influence visual perception
depending on our motivation, we will percieve certain stimuli that align with our goals as more salient than others
context
the situations or conditions in which something occurss
how does context effect visual perception
the location and circumstance can influence how visual stimuli are processed