Promotional Techniques Flashcards
Buy One Get One Free
Money Off Coupons
Advantages
Saving money if customer always buys product
Allows variety for cheaper price if never tried before
Buy One Get One Free
Money Off Coupons
Disadvantages
If consumers may not ever buy, encouraging extra spending
In Store Tasting
Advantages
May discover a product never tasted before, adding variety
Try before they buy, may not like it and so do not waste money
In Store Tasting
Disadvantages
May like the product only to discover it is only sold in that supermarket
Celebrity Endorsements
Advantages
May encourage new products and increasing variety
May be healthy products being promoted
Celebrity Endorsements
Disadvantages
May be unhealthy products, meaning poor food choice
Free Toys
Advantages
Encourage children to try new foods
May be healthy product which improves child’s diet
Free Toys
Disadvantages
May be sold with unhealthy foods, encouraging unhealthy food choice
