Promotion Mix Flashcards
sales promotions
short term incentives to encourage people to buy product / service
advertising
paid form of non-personal presentation of ideas / products
public relations
variety of programs designed to promote / project a company’s image or products by planting commercially important information / news in medium
direct marketing
targeted personalized use of telephone etc. to communicate directly with prospect
personal selling
face to face interaction with prospect for the purpose of making sales
event marketing
company sponsored activities designed to create special brand-related interaction
discount
deduction from the usual cost of something to promote it
rebate
partial refund after having paid the full price (taxes, rent,…)
coupon
voucher entitling the holder to a discount off of a particular product
free sample
portion of product given to customers (usually on malls) to promote the product
advertisement
notice / announcement in public medium promoting a product
insert
lease page in magazine etc. typically carrying an advertisement
billboard
large outdoor board for displaying advertisements
point-of-purchase displays
marketing material in store placed next to product
product placement
paid presentation of products in movies and TV shows
annual report
comprehensive report on company’s activities during proceeding year
press kit
set of information given to journalists to make them aware of product / company
donation
something that is given to a charity (especially money)
telemarketing
marketing of goods by means of telephone calls, typically unsolicited
mailshot
dispatch of mail - especially promotional material to a large number of people
social media marketing
use of social networks to promote product
trade fair
exhibition at which businesses in particular industry promote their products
street activities
promotion in cities usually from a booth / talking to people
