Promotion Mix

Question 1

sales promotions

Answer 1

short term incentives to encourage people to buy product / service

Question 2

advertising

Answer 2

paid form of non-personal presentation of ideas / products

Question 3

public relations

Answer 3

variety of programs designed to promote / project a company’s image or products by planting commercially important information / news in medium

Question 4

direct marketing

Answer 4

targeted personalized use of telephone etc. to communicate directly with prospect

Question 5

personal selling

Answer 5

face to face interaction with prospect for the purpose of making sales

Question 6

event marketing

Answer 6

company sponsored activities designed to create special brand-related interaction

Question 7

discount

Answer 7

deduction from the usual cost of something to promote it

Question 8

rebate

Answer 8

partial refund after having paid the full price (taxes, rent,…)

Question 9

coupon

Answer 9

voucher entitling the holder to a discount off of a particular product

Question 10

free sample

Answer 10

portion of product given to customers (usually on malls) to promote the product

Question 11

advertisement

Answer 11

notice / announcement in public medium promoting a product

Question 12

insert

Answer 12

lease page in magazine etc. typically carrying an advertisement

Question 13

billboard

Answer 13

large outdoor board for displaying advertisements

Question 14

point-of-purchase displays

Answer 14

marketing material in store placed next to product

Question 15

product placement

Answer 15

paid presentation of products in movies and TV shows

Question 16

annual report

Answer 16

comprehensive report on company’s activities during proceeding year

Question 17

press kit

Answer 17

set of information given to journalists to make them aware of product / company

Question 18

donation

Answer 18

something that is given to a charity (especially money)

Question 19

telemarketing

Answer 19

marketing of goods by means of telephone calls, typically unsolicited

Question 20

mailshot

Answer 20

dispatch of mail - especially promotional material to a large number of people

Question 21

social media marketing

Answer 21

use of social networks to promote product

Question 22

trade fair

Answer 22

exhibition at which businesses in particular industry promote their products

Question 23

street activities

Answer 23

promotion in cities usually from a booth / talking to people