Branding Flashcards
1
Q
brand
A
type of product manufactured under particular name
2
Q
brand equity
A
set of associations that permits greater profit through brand name
3
Q
brand value
A
financial value of having customers to pay more for particular brand
4
Q
brand loyalty
A
degree to which a customer repeatedly purchases a brand
5
Q
brand image
A
qualities customers associate with brand (desires, price, usage)
6
Q
brand stretching
A
adding new products to established product under same brand name
7
Q
line extension
A
adding a new item under same brand name in some category
8
Q
brand dilution
A
value loss in how consumers perceive a brand
9
Q
own label brand
A
brand which is owned / created by retailer
10
Q
core brand
A
company’s most important brand
11
Q
genetic brand name
A
brand name that becomes a general name for all similar products
