Marketing Process Flashcards
market research
determination & evaluation of potential market and target group
to conduct a survey / poll
try to get detailed information usually by using a series of questions
customer needs
things a customer wants / expects in a product
customer satisfaction
measure of how happy they feel when making business
customer / end-user
the person who actually uses the product
market-segmentation
aggregating prospective buyers into groups with common needs
positioning
promote within a particular sector / as fulfillment of its specific requirement
target group
particular group of people an act is intended to reach
USP
feature that distinguishes product from similar others
product differentiation
process of distinguishing product from others
market share
portion of market controlled by a particular company / product
