promotion Flashcards
give 3 examples of advertisements
TV, radio, billboards
what is sales promotion
incentives used to encourage sales e.g special offers, discounts, loyalty cards, coupons, BOGOF,
what is publicity
using celebrities, social media, magazines, fashion shows etc
what is personal selling
door to door, street sellers, teleshopping
how does increased advertising increase sales
increases product awareness, becomes more current topic, increases demand
how does publicity increase sales
consumers idolise celebrities, want to be up to date with fashion
what is promotion
involves businesses drawing attention to their products, services or company
give 6 aims businesses use promotion to achieve
tell consumers about a new product
remind customers about an existing product
reach a widely dispersed target audience
reassure customers about existing products
compete with rival products
improve/develop business image
what is above the line promotion
advertising in the media
how do businesses promote above the line
pay television companies or newspapers to have their adverts broadcast/printed
what is informative advertising
adverts designed to increase consumer awareness by including specific product features e.g classified advertisements in newspapers
what is persuasive advertising
adverts designed to pressure consumers into buying a product. try to convince them to not go to competitor, often appeal to emotions of fear and pity, also appeal to consumers respect for celebrities e.g television and cinema adverts
what is reassuring advertising
advertising aimed at existing customers. designed to be comforting that customers were right to buy product and should continue to do so. e.g financial companies use this to reassure customers that their money is safe
what is below the line promotion
refers to any promotion that doesn’t involve advertising e.g sales promotion
what is the purpose of public relations
a way businesses communicate with stakeholders, increase sales by improving image of business
