distribution Flashcards
1
Q
define distribution
A
the delivery of goods from producer to consumer
2
Q
define distribution channel
A
the route taken by the product from producer to consumer
3
Q
define intermederies
A
different stages of distribution channel
4
Q
define manufacturer
A
business that makes the product
5
Q
what is direct selling
A
manufacturer sells directly to consumer
6
Q
what are retailers
A
high street stores. sell from manufacturer to consumer
7
Q
what are wholesalers
A
shops that buy in bulk, sell on to retailers
8
Q
what are agents/ brokers
A
link between business and consumer e.g estate agent, sell on to wholesalers
9
Q
what is an advantage of having an international agent
A
understand the culture of different country in order to ensure sale
