distribution

Question 1

distribution

Answer 1

the process in getting the right product or service to the consumer in the right place
one of the 4 p’s (place)

Question 2

manufacturer to consumer

Answer 2

two stage
direct marketing
do not use factory outlet or agent
direct service e.g solicitor

Question 3

manufacturer - retailer - consumer

Answer 3

three stages e.g electrical goods
retailers spread over country allowing manufacturer to reach sales volume
most mass market products

Question 4

man - whole - retailer - consumer

Answer 4

four stage e.g food and sweets
manufacturers sell in large quantities
added benefit of being able to offer trade credit to retailer

Question 5

man - agent - whole - retailer - consumer

Answer 5

when selling in another country
agent will speak language, understand regulations, importing and tax
makes supply chain longer which can increase final price to consumer

Question 6

online distribution

Answer 6

niche products can reach wide audience
low barriers to entry
low cost
can cater to far greater geographical dispersed market
many transactions happen online