price elasticity of demand Flashcards
define PEOD
the responsiveness of demand to a change in price
what is price inelastic demand
a change in price results in a proportionally smaller change in demand ( less than one)
what is price elastic demand
a change in price results in a greater change in demand (greater than one)
how is PEOD calculated
percentage change in quantity demanded/percentage change in price
how does time influence PEOD
PED tends to fall in the long term e.g fuel for cars
how does competition influence PEOD
very competitive markets mean a higher PED
how does branding influence PEOD
stronger brands mean consumers are less willing to go substitute goods
how does the proportion of income spent on a product affect PEOD
cheap products e.g matches are unlikely to have high PED as the amount spent on them is trivial