price elasticity of demand Flashcards

1
Q

define PEOD

A

the responsiveness of demand to a change in price

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2
Q

what is price inelastic demand

A

a change in price results in a proportionally smaller change in demand ( less than one)

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3
Q

what is price elastic demand

A

a change in price results in a greater change in demand (greater than one)

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4
Q

how is PEOD calculated

A

percentage change in quantity demanded/percentage change in price

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5
Q

how does time influence PEOD

A

PED tends to fall in the long term e.g fuel for cars

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6
Q

how does competition influence PEOD

A

very competitive markets mean a higher PED

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7
Q

how does branding influence PEOD

A

stronger brands mean consumers are less willing to go substitute goods

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8
Q

how does the proportion of income spent on a product affect PEOD

A

cheap products e.g matches are unlikely to have high PED as the amount spent on them is trivial

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