Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

marketing > promotion > Flashcards

promotion Flashcards

1
Q

what are six types of sales promotons?

A
  • TV advertising
  • radio advertising
  • newspaper/magazine advertising
  • billboard advertising
  • online advertising
  • in-app advertising
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

what are the advantages and disadvantages of TV advertising?

A

ADV
- can reach wide geographical audience
- demonstrations can be shown
DISADV
- very expensive
- viewers may not watch when the adverts come on

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

what are the advantages and disadvantages of radio advertising?

A

ADV
- can reach wide geographical audience
- cheaper than TV advertising
DISADV
- only sound - no product demonstrations
- listeners can tune out when adverts come on

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

what are the advantages and disadvantages of newspaper/magazine advertising?

A

ADV
- can target market segments through choice of newspaper or special interest magazines
- readers often keep magazines for reference and will see adverts many times
DISADV
- expensive and no demonstrations are possible
- easy to ignore and turn the page

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

what are the advantages and disadvantages of billboard advertising?

A

ADV
- usually in busy locations
- consumers will see the adverts repeatedly over a long period of time
- can promote a business in a geographical location
DISADV
- may be ignored by passers-by
- can only include limited information - no demonstrations possible
- only reaches a specific geographical area

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

what are the advantages and disadvantages of online advertising?

A

ADV
- relatively cheap
- can reach a very large audience
- can be targeted to specific websites or an individual’s browsing interests - demonstrations can be given using other media such as video
DISADV
- high competition
- need a good ranking in search engines to be effective
- technical problems can occur

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

what are the advantages and disadvantages of in-app advertising?

A

ADV
- products can be targeted at specific customer groups
- relatively cheap method of advertising
- customers don’t need to be online to see ads
DISADV
- limited to smartphone and tablet users
- customers may be irritated by ads which interrupt game play or other activity

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

what is ‘into the pipeline promotion’?

A

when manufacturers promote their products to retailers to encourage them to stock their products

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

what is ‘out of the pipeline promotion’?

A

when retailers promote their product to customers to encourage them to buy the product

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

what are five methods of ‘into the pipeline promotion’?

A
  • point of sales displays
  • sale or return
  • dealer loader
  • promotional gifts
  • training staff
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

point of sale displays

A
  • found at the checkout
  • most commonly designed to attract the customer to products that are new, for example the video games
  • these materials are often offered for free to the retailer if they agree to stock the business’s products
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

sale or return

A
  • offered by manufacturers to retailers to reduce the risk for the retailer of stocking the manufacturer’s product
  • this method of promotion gives the retailer the right to return any stock that they do not manage to sell
  • this will encourage retailers to stock products that are new as they are able to return them if they do not sell
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

dealer loader

A
  • dealer loader is when the manufacturer will offer the retailer extra goods if they purchase a certain quantity of an item
  • for example, six boxes for the price of five
  • this will encourage retailers to purchase a higher quantity of stock from the manufacturer
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

promotional gifts

A
  • manufacturers can provide retailers with promotional gifts for customers to encourage the sale of their product and attract customers into the retailer
  • for example, a food company could provide branded bowls with the purchase of selected cereals
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

training staff

A
  • some manufacturers provide retail staff with training
  • this will increase their knowledge of the product therefore increasing the chance of sales
  • this will benefit the retailer as their staff are able to give a higher level of customer service due to the training provided
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

what are six methods of ‘out of the pipeline promotions’?

A
  • discounts
  • buy one get one free
  • vouchers/money-off coupons
  • loyalty cards
  • free gifts
  • competitions
17
Q

discounts

A
  • by offering products at a reduced price for a set period of time, a business can offer customers better value
  • this can encourage customers to buy more or to buy from them rather than a rival company
18
Q

buy one get one free

A
  • BOGOF is a commonly used special offer
  • this deal is used to offer customers extra value and may encourage them to buy more or to choose one business or product over another
19
Q

vouchers/money-off coupons

A

by offering customers money-off coupons it can encourage them to purchase the business’s products or choose to buy from them over a rival firm

20
Q

loyalty cards

A
  • loyalty cards can encourage a customer to keep coming back to the same business
  • most commonly, loyalty cards operate on a points-based system
  • the more that a customer spends in a shop, the more points are added to their loyalty card
  • these points can then be converted into some sort of reward, for example a discount on other products
21
Q

free gifts

A
  • often a business will encourage customers to buy by offering a free gift with its product
  • for example, fast food companies give away toys with children’s meals, or some products include tokens in their packaging which have to be cut out and posted off in order to claim the free gift
22
Q

competitions

A
  • a business can run competitions where customers have a chance of winning when they purchase a product
  • this will encourage customers to buy the product and may result in repeat custom as people want to increase their chance of winning
23
Q

what is public relations?

A
  • a term used to describe marketing activities that build awareness of an organisation and create positive publicity for its activities or products
  • the aim is often to attract free media coverage
24
Q

what are five approaches to public relations?

A
  • generating press releases
  • holding press conferences
  • sponsorship
  • promoting corporate social responsobility
  • donating to charity
25
Q

generating press releases

A
  • press releases are written statements that are given to the media to inform them about any information or events that the company wishes to communicate to customers
  • they can also be used to help manage bad press
26
Q

holding press conferences

A
  • this is when members of the press are invited to a presentation given by the company to impart information
    THIS COULD BE:
  • about the launch of a new product or promotional campaign
  • to help manage bad press
27
Q

sponsorship

A
  • sponsorship occurs when companies pay to have their name associated with an event or another organisation like a football club
  • sponsors pay for media exposure gained through the event such as:
  • the olympic games
  • the FIFA world cup
28
Q

promoting corporate social responsobility

A

by supporting the local community or by demonstrating activities that protect the environment

29
Q

donating to charity

A
  • letting the public know that your company donates to or supports a charity can encourage them to view the company in a positive light
  • this may encourage customers to purchase their products over rival companies

marketing (13 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions