physical evidence

Question 1

what does the physical evidence element of the marketing mix refer to?

Answer 1

the physical environment experienced by the customer
this could include:
- the physical design and layout of the premises
- the layout of the company website

Question 2

what five processes must be completed to ensure the physical environment gives a positive experience for customers?

Answer 2

• premises should be clean
• layout of the stores must be easy to navigate
• design of the premises should convey the image of the business
• eye catching displays
• appropriate parking and toilet facilities

Question 3

what five processes must be completed to ensure the physical environment of a companys ONLINE WEBSITE gives a positive experience for customers?

Answer 3

• the site needs to be easy to navigate
• products should be clearly displayed with key information
• key information about the company and customer service should be clear and findable
• customers should be able to contact the company
• the design should use colours, text and images that reflect the business