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Emily Mcgarry
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Decks in this class (13)
customers
Why do market led businesses carr...,
What are the advantages of a mark...,
What are the disadvantages of a m...
13
cards
market research - field and desk
What are the two main types of ma...,
What is field research,
What are the advantages of field ...
22
cards
market research - sampling
What is random sampling,
What are the advantages of random...,
What are the disadvantages of ran...
6
cards
marketing mix - elements
What are the seven elements of th...,
People,
Process
4
cards
product
What are the four main stages of ...,
Development,
Introduction
14
cards
price
What are eight pricing strategies,
What are the features of penetrat...,
What are the features of promotio...
9
cards
place - channels of distrubution + direct selling
What are channels of distrubution,
What are the four different chann...,
What are the six factors that imp...
27
cards
place - retailers + wholesalers
What are the advantages of sellin...,
What are the disadvantages of sel...,
What are the five different types...
17
cards
promotion
What are six types of sales promo...,
What is an advantages of tv adver...,
What are the advantages and disad...
29
cards
people
What are three benefits of good c...,
Increased customer loyalty,
Improved reputation
11
cards
process
What does the process element of ...,
What are five methods of maximisi...,
Delivery service
7
cards
physical evidence
What does the physical evidence e...,
What five processes must be compl...,
What five processes must be compl...
3
cards
technology
What are methods of obtaining sto...,
Electric point of sale,
What can electronic point of sale...
12
cards
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marketing
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