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marketing > place - retailers + wholesalers > Flashcards

place - retailers + wholesalers Flashcards

1
Q

what are the advantages of selling through a retailer?

A
  • retailers are located close to customers
  • retailers often promote the product for the manufacturer
  • retailers employ sales assistants to help sell the product
  • large retailers buy in bulk
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2
Q

what are the disadvantages of selling through a retailer?

A
  • retailers take a cut of the profits
  • retailers may alter the price of the product which may have an impact on the image of the product
  • the product will face competition from other products stocked by the retailer
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3
Q

what are the five different types of retailer?

A
  • hypermarkets and superstores
  • convenience stores
  • out-of-town retail parks
  • online retailers
  • discount stores
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4
Q

what are the advantages of hypermarkets and superstores?

A
  • most hypermarkets are open 24/7
  • a huge range of products are offered to customers
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5
Q

what are the disadvantages of hypermarkets and superstores?

A

lack of competition from high-street stores can lead to poorer quality products

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6
Q

what are the advantages of convenience stores?

A
  • cater for the changing needs of customers so are guaranteed footfall
  • prices can be slightly higher than larger supermarkets due to the convenience factor
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7
Q

what are the disadvantages of convenience stores?

A
  • limited choices of products due to smaller store sizes
  • there can be higher levels of waste as it is harder to predict customer numbers
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8
Q

what are the advantages of out-of-town retail parks?

A
  • infrastructure attracts customers
  • often near amenities such as restaurant chains and cinemas which can increase footfall
  • larger store sizes mean a good product range for low prices due to bulk buying by out-of-town retailers
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9
Q

what are the disadvantages of out-of-town retail parks?

A
  • limited choice of stores compared to high-street shopping or more traditional shopping malls
  • only suitable for customers with access to transport
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10
Q

what are the advantages of online retailers?

A
  • products can be sold to a worldwide market by online retailers
  • products can be sold 24/7
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11
Q

what are the disadvantages of online retailers?

A
  • customers can’t try or touch the product before buying
  • delivery charges may put off some customers
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12
Q

what are the advantages of discount stores?

A
  • products are sold for rock-bottom prices, which attracts customers looking for value
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13
Q

what are the disadvantages of discount stores?

A
  • limited product range compared to other retailers
  • some customers don’t like the image of discount stores
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14
Q

what are the advantages of using a wholesaler for MANUFACTURERS?

A
  • packaging and displaying of goods is carried out by the wholesaler, saving the manufacturer time and costs
  • wholesalers buy in bulk, saving manufacturers from making lots of smaller deliveries
  • wholesalers can promote products to retailers, which saves the manufacturer promotion costs
  • the wholesaler carries the risk of products going out of fashion as manufacturers get rid of stock as soon as it is produced
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15
Q

what are the disadvantages of using a wholesaler for MANUFACTURERS?

A
  • manufacturers make less profit as a cut is taken by wholesalers
  • the manufacturer loses control of how the product is marketed
  • the manufacturer loses control of which retailers the product is sold to
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16
Q

what are the advantages of using a wholesaler for RETAILERS?

A
  • retailers can save on storage facilities by buying smaller quantities from wholesalers than they would get from manufacturers
  • retailers can benefit from promotions offered by wholesalers that they may not get direct from manufacturers
  • retailers can trial smaller orders of newer products and not be left with large amounts of unsold stock
17
Q

what are the disadvantages of using a wholesaler for RETAILERS?

A
  • it is more expensive than going directly to manufacturers as wholesalers add on a margin of profit
  • wholesalers offer the same products to retailers’ competitors, so other areas of the marketing mix have to be relied on
  • the retailer may miss out on exclusivity deals by not going direct to manufacturers

marketing (13 decks)

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