marketing mix - elements Flashcards
1
Q
what are the seven elements of the marketing mix?
A
- product
- price
- place
- promotion
- people
- process
- physical evidence
2
Q
people
A
members of staff who are in contact with customers can influence levels of customer satisfaction and perception of the business
3
Q
process
A
the systems and procedures that are put in place to deliver a product or service to the customer
4
Q
physical evidence
A
the physical environment experienced by customers, such as the design of a store or the layout of the company’s website
