Promotion Flashcards
What is into the pipeline promotion?
Methods offered by a manufacturer to a retailer to encourage them to stock their products
What is out of the pipeline promotions?
Methods that retailers use to sell more products to customers
What are into the pipeline promotion methods?
Dealer loaders
Sale is return
Staff training
Promotional gifts
Point of sale material
Trade credit
What are out of the pipeline methods?
Special offers
Vouchers/coupons
Loyalty cards
Free gifts
Competitions
Explain free samples as an out of the pipeline promotion
Many food companies will offer free samples as a way to let potential customers test a product
Explain free gifts as an out of the pipeline promotion
-often a business will encourage customers to buy by offering free gifts with its product
-this encourages customers to purchase
Describe special offers as an out of the pipeline method
For example discounted prices, buy one get one free
Can be used for a limited time to encourage sales
Explain loyalty schemes as an out of the pipeline promotion
Loyalty cards operate a point bases system so the more a customer spends in shop the more points they get leading to a reward
-can encourage a customer to keep coming back to the business
Explain vouchers as an out of the pipeline promotion
By offering customers money off coupons it can encourage them to purchase the businesses products or choose to buy them over a competing firm
Explain competitions as an out of the pipeline method
Will encourage customers to buy the product and may result in repeat custom as people want to increase their chance of winning
Explain dealer loaders as an into the pipeline method
-when the manufacturer will offer the retailer extra goods if they purchase a certain quantity of an item
Explain sale or return as an into the pipeline method
-gives the retailer the right to return any stock they do not manage to sell
-will encourage retailers to stock products that are new
Explain staff straining as an into the pipeline method
-will increase their knowledge of the product therefore increasing chances of sale
-benefit the retailer as their staff are ankle to give a higher level of customer service
Explain point of sale materials as an into the pipeline method
Attract the customer to products that are new
Materials are often offered for free to the retailer if they agree to stock the businesses products
Explain extended credit as an into the pipeline method
Encourages retailers to stock more of the product because they can buy now and pay later
