Extended Marketing Mix - Physcial Evidence

Question 1

Why is the physical environment experienced by a customer important?

Answer 1

Design and layout are important as they need to make customer experience simple and straightforward
If customer struggle to find what they want they will go elsewhere

Question 2

What do customers look for?

Answer 2

-Premises should be bright modern and clean
-easy navigation around the store
-the design of the premed is should convey the ambience the business has
-the layout and design of the website should be considered

Question 3

Explain the physical premises

Answer 3

The premises should be bright modern and clean as this ensures the customers opinion of the business is not ruined

Question 4

explain easy navigation around the store

Answer 4

Navigation should be easy around the store as if customers cant find what they are looking for they will go to competitors

Question 5

explain the design of the premises in relation to ambience

Answer 5

The design of the premises should convey the type of ambience the business has as this ensures the customers feel their needs are recognised even before they purchase a good/service

Question 6

Explain the layout and design of the website importance

Answer 6

The layout and design of the website should be considered as ifthe colours / fonts represent the business wel, the website will appeal to target market