Promotion

Question 1

What is the purpose of most enterprises?

Answer 1

The purpose of most enterprises is to sell goods and services- their products.

Question 2

What do enterprises do to attract customers?

HINT: Pr-

Answer 2

To attract customers, enterprises promote their products so that the potential customers know about the product.

Question 3

What is The Promotional Mix?

Answer 3

The Promotional Mix is the different methods of communication that an enterprise uses to attract customers.

Question 4

What is Promotion?

Answer 4

Promotion is any method of communication which encourages current and potential customers to buy a enterprises products.

Question 5

What are some examples of promotion?

Answer 5

Some examples of promotion are:

1) Adverts on television (TV)
2) Money-off coupons in magazines

Question 6

What is the purpose of promotion?
(What are the positive effects of promotion on an enterprise?)

Answer 6

The purpose of promotion (promotion can be used for):

1) Create a positive image of the enterprise in the minds of current and potential customers.

2) Encourage current and potential customers to buy an enterprises’ products.

Question 7

There are many different methods of promotion used to get current and potential customers to buy products. Enterprises will choose a combination of methods depending on what?

Answer 7

Enterprises will choose a combination of methods depending on:
1. Their product
2. Their suitability for the size of the enterprise (if it was a small business, it wouldn’t be appropriate to use personal selling, for example)

(this is known as the promotional mix)

Question 8

What are the different methods of the promotional mix?
(What is each element or part of the promotional mix?)

Answer 8

The different methods/elements/parts of the promotional mix are:

1) Direct Marketing
2) Sales Promotion
3) Advertising
4) Public Relations
5) Personal Selling

Question 9

What are Target Markets?

Answer 9

Target Markets are the groups of people most likely to buy an enterprises’ products.

Question 10

How do enterprises choose their promotional mix method?

Enterprises choose their promotional mix method based on the best way…….

Answer 10

Enterprises choose their promotional mix based on the best way to reach their target markets.