Advertising: Methods

Question 1

What is Advertising: methods?

Answer 1

This is where enterprises select from a variety of methods to advertise their products. Their choice depends on a number of factors.

Question 2

What are the different methods of advertising?

Answer 2

The 5 different methods of advertising are:

1) Moving image
2) Print
3) Ambient
4) Digital
5) Audio

Question 3

Where is ‘Moving image’ advertising shown?

Answer 3

Moving Image advertising is shown in:

1) Television
2) Cinema
3) Video sites
4) Promotional DVDs

Question 4

What are the benefits of ‘Moving Image’ advertising?

Answer 4

The benefits of Moving Image advertising are that it enables products with moving parts or with a practical use to be:
1) seen in action
2) and where/how they can be used

Question 5

Where is ‘Print’ advertising shown?

Answer 5

Print advertising is shown in:

1) Local and national newspapers
2) Magazines
3) Leaflets
4) Billboards

Question 6

What are the benefits of ‘Print’ advertising?

Answer 6

The benefits of Print advertising are that it is likely to be seen by large numbers of people, either:
1) in a specific location (local newspapers, billboards and leaflets)
or
2) over a wide geographical area (national newspapers and magazines)

Question 7

Where is ‘Ambient’ advertising shown?

Answer 7

Ambient advertising is shown in:

1) Public places, such as bus stops and shopping centres

Question 8

What are the benefits of ‘Ambient’ advertising?

Answer 8

The benefits of Ambient advertising are that it is outdoor advertising, so it’s likely to catch the attention of passers-by

Question 9

Where is ‘Digital’ advertising shown?

Answer 9

Digital advertising is shown in:

1) Company websites
2) Social media, such as Pinterest or Instagram

Question 10

What are the benefits of ‘Digital’ advertising?

Answer 10

The benefits of Digital advertising are that it enables large and small businesses to connect with large numbers of people instantly

Question 11

Where is ‘Audio’ advertising shown?

Answer 11

Audio advertising is shown in:

1) Local and national radio

Question 12

What are the benefits of ‘Audio’ advertising?

Answer 12

The benefits of Audio advertising are that it allows businesses to speak directly to their target market

Question 13

Enterprises are influenced by different factors when choosing which advertising method is the most suitable to promote their product.

What are the different factors that influence the choice of advertising method an enterprise chooses?

Answer 13

The different factors that influence the choice of advertising method an enterprise chooses are:

1) Type of product
2) Characteristics of the target market
3) Cost
4) Potential sales that could result from the advert

Question 14

Enterprises are influenced by different factors when choosing which advertising method is the most suitable to promote their product.

The different factors that influence the choice of advertising method an enterprise chooses are:
1) Type of product
2) Characteristics of the target market
3) Cost
4) Potential sales that could result from the advert

How does the ‘Type of product’ influence which advertising method an enterprise chooses?

Answer 14

The Type of product influences which advertising method an enterprise chooses, because the enterprise will look at how best to promote a product’s features

Question 15

Enterprises are influenced by different factors when choosing which advertising method is the most suitable to promote their product.

The different factors that influence the choice of advertising method an enterprise chooses are:
1) Type of product
2) Characteristics of the target market
3) Cost
4) Potential sales that could result from the advert

How does the ‘Characteristics of the target market’ influence which advertising method an enterprise chooses?

Answer 15

Characteristics of the target market influences which advertising method an enterprise chooses, because factors such as income, gender, age and lifestyle will influence the method used to attract customers

Question 16

Enterprises are influenced by different factors when choosing which advertising method is the most suitable to promote their product.

The different factors that influence the choice of advertising method an enterprise chooses are:
1) Type of product
2) Characteristics of the target market
3) Cost
4) Potential sales that could result from the advert

How does the ‘Cost’ influence which advertising method an enterprise chooses?

Answer 16

Cost influences which advertising method an enterprise chooses, because:
1) Some methods, such as TV advertising, can be very expensive and may only be suitable for large enterprises with big advertising budgets

2) Other methods, such as leaflets, may offer better value, particularly for small, local enterprises that may not have much to spend on advertising

Question 17

Enterprises are influenced by different factors when choosing which advertising method is the most suitable to promote their product.

The different factors that influence the choice of advertising method an enterprise chooses are:
1) Type of product
2) Characteristics of the target market
3) Cost
4) Potential sales that could result from the advert

How does the ‘Potential sales that could result from the advert’ influence which advertising method an enterprise chooses?

Answer 17

Potential sales that could result from the advert influences which advertising method an enterprise chooses, because an enterprise will want to get a financial return from its investment in advertising