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Business
> Choosing promotional methods > Flashcards
Choosing promotional methods Flashcards
Study These Flashcards
Business
(66 decks)
Promotion
Advertising: Message And Medium
Advertising: Methods
Sales Promotion: Purpose And Methods
Sales Promotion: Choosing Methods
Personal selling
Public relations
Direct marketing
Choosing promotional methods
Targeting markets
Segmenting the market
Demographic and Geographic segments
Psychographic and Behavioural segments
Financial documents
Accuracy of financial documents
Purchase order
Delivery note and invoice
Receipt and credit note
Payment methods
Choice of payment methods
Income
Costs
Financial terminology
Turnover, Costs of sales and Gross profit
Profit and Expenses
Fixed and Current assets
Liabilities, debtors and creditors
Capital and net current assets
Statement of comprehensive income
Profit or Loss
Statement of financial position (1)
Statement of financial position (2)
Cash, Profit, Liquidity and Profitability
Profitability ratios (1)
Profitability ratios (2)
Liquidity ratios
Cash, Sales and Purchases
Cash Flow
Cash flow forecasts
Analysis of cash flow information
Cash flow problems and forecasting
Improving cash flow
Break-even
Break-even charts
Interpreting a break-even chart
Using break-even analysis in planning
Limitations of break-even analysis
The need for business finance
Internal sources of finance
External sources of finance - short term
External sources of finance - long term
Your Component 3 set task
Understanding a scenario
Understanding financial information
Identifying financial information
Completing a financial document
Completing a statement of financial position
Suggesting appropriate actions
Drawing a break-even chart
Interpreting break-even charts
Completing a cash flow forecast
Calculating profitability
Justifying a recommendation
Choosing promotional methods
Recommending promotional methods
Evaluating options
