Promoting Products Flashcards
Signals of a client buying a product
- Positive body language
- Client asked for more information
- Client handling and smelling the product
What is upselling?
Promoting additional services to clients beyond what they had originally booked for that visit is referred to as upselling.
UPSELLING
--These services might include colour, hair extensions or conditioning treatments. -Upselling is also linked to client retention. -If a client requires a service that is beyond your expertise, refer them to the relevant person.
Benefits of UPSELLING
In addition to being an excellent way of building a clientele, other benefits of upselling include:
- Clients who receive additional services generally send in more recommendations.
- Clients who receive additional services tend to buy more retail products.
- Upselling can generate two to three times more money per day for the hairdresser compared to a single-service visit.
Features of promoting products
The features of a product or
service is what the service
or product does.
Benefits of promoting products
The benefits of a product or
service are the advantages of
the service or product
When to move off selling the client a product?
When a client shows no interest in a product or service:
- Close the discussion.
- Move the conversation on to another subject.
How to tell if a client wants to buy a product?
A simple closed question can be used to confirm a client’s commitment to purchasing a product or booking for an additional service.
What display areas for retail products should include.
-Blend with the salon decor
-Be attractive
-Be clear, tidy and
well stocked
-Identify product prices
-Include any promotion
or product information
as applicable
What are the legislations you have to follow while selling a product?
The Consumer Protection Act The Sale of Goods Act and The Sale and Supply of Goods The Trade Descriptions Act The Price Act Cosmetic Products Regulations Equality and Diversity Legislation Data Protection Act
