promoting health Flashcards
what was the asch experiment in 1952
can beliefs about what other think and do change our behaviour
describe the lines experiment
each person in a room had to state aloud which comparison line was most like the target line - the volunteer gave their answer last , confederates gave the wrong answer and saw if the participant would go with the crowd with the wrong answer or the obvious correct answer - 75% conformed
what is the difference between marketing and social marketing
usually aim is to increase commercial sales
might be used to address a lack of knowledge
what are the 6 steps in the social norm approach
preparation - define and understand problem data collection data analysis intervention - creating norms messages follow up ad evaluate personalised feedback
what type of intervention can be effective in modifying behaviour
web based interventions
what is the health belief model
the likelihood of an individual taking action depends on the interaction between four different types of belief
- they perceive themselves susceptible to a disease
- belie it would have serious consequences
- believe a course of action is available with reduce sus or consequences
- believe that benefits of taking action outweigh the cost barriers
what is the theory and reasoned action and who came up with it
ajzen and fishbein
people are usually rational and will make predictable decisions in well defined circumstances
intention to act is the most immediate determinant of behaviour
intentions to act are determined by attitudes and social norms
what is the theory of planned behaviour ad by who
ajzen
step further than reasoned action
influence of perceived behaviour control - the persons beliefs about their ability influence outcomes and their perceived power i the situation
what is social cognitive theory and who said it
bandura
- watching children with dolls - behaviour environment and individual constantly interact
environment influences behaviour through social norms and explicit regulations
what is self efficacy and how does it affect behaviour
belief in ability to successfully perform a behaviour - will affect how much effort is put into that task
what are social norms and how does it affect behaviour
perception of social norms strongly influence how we behave - these can be inaccurate leading to less health choices
how does literacy affect health
low literacy associated with range of poor health outcomes eg
less responsive in health education
less likely to use disease prevention
less successful i management of disease
what are the two elements of literacy
task based - extent person can read or write
skills based literacy - knowledge and skills needed to perform these tasks
what are the three aspects of health literacy according to don nut beam
functional health literacy - reading and writing for everyday
interactive - more advanced for to situations
cortical - most advanced exert control over life events and situations
what are the 5 basic stages of change
pre contemplate stage contemplation stage preparation or determination stage action stage maintenance change
