PROGRESS (TOURISM, PPP, MARKETING) Flashcards
Strategy Clock, Bowman and Faulkner
Analyze companies strategies, based on price and value of product. Ryanair, rolex and ikea’s example.
Jansen-verbeke
Model that divides in 3 categories: primary elements, secondary elements, and additional elements.
5a’s
accessibility, amenities, attractions, accommodations and activities.
International strategies
plans that guide commercial transactions and business operations across national borders
7s framework: division in 2
Hard factors (strategy, structure, systems)
Soft factors (skills, shared values, staff, style)
Demand management
forecasting
Displacement
Population moving away
World Travel Organization and trade routes
Check the movement of goods, especially through canals, like Gibraltar, Panama, Trans-Siberian railway. Safety, rules, and prices.
BoP-Balance of payment
Record of transaction from a country to the rest of the world.
Buyer personas
Created to help companies with their products and services.
STP model
Segmentation, Target and Positioning, used to reach customers.
Outcome indicators
Measure the final impact of something, to see if the goal was reached. Ex. sustainability effort in hotel, the person learns something
Kotter’s life circle-maturity
Circle of a company. Maturity stage is when the company reaches a good points, stabilized in the market, limited growth.
Which is the fastest growing market?
Ai and digital
Are high-performance teams small or big?
Small, more efficient.
Cookie banner, what is it used for?
To ask the permission for tracking users information
What is limited capacity in high season in SWOT?
Weaknesses
Which is the phase when locals are worried?
Irritation
Income multiplier
Historical authenticity
Ex. colosseum, engaging with history
UNWTO What is it?
International world tourism organization
How is it build sustainable leadership? as an indivudual or in a group?
Individually
Which are the components of a sustainable organization?
People,Profit, Planet
