New ones Flashcards
Schulz von Thun
how a single message can be interpreted from the receiver. 1.information
2. Self-revelation
3. Relationship
4. Appeal
CAGE framework
cultural, admin, geographical, and economic, measures the differences between companies in different countries , when making an international strategy
Strategy clock
Analyze strategies in a company based on price and value
Axial coding
Qualitative data analysis
Which of the SWOT factors is related to “limited capacity in high season”?
Weaknesses
Microenvironment components
-marketing
-customers
-competitors
-suppliers
-publics
Rotation in Human resources HR
employees are moved to another task in the company, to amplify their skills
Bureaucratic organisation
Organization with hierarchy, rules, and procedures to follow.
Coding
Collecting data in a structured framework to analyze them better
SPSS
software used for qualitative research
Maximum variation sampling
researchers using many different samples to have w wider data variety
Charts: PIE, LINE, BAR
PIE=proportions
LINE=show developments overtime
BAR=comparing products
Mclelland needs pyramids
affiliation
power
achievement
Self managed teams
No leader, they manage it themselves
Legitimate power
Power due to the role they are covering.
Bureaucratic organisation
Clear structure and hierarchical, with rules and procedures.
Oligopoly
A couple of firms that are controlling the market.
Why bs must be in balance?
Because every transaction impacts both sides, and shows where money came from and how they are used.
4 strategy lenses
used to analyze a company.
1-variety
2-experience
3-design
4-discourse
Moscardo’s 4 dimensions
Dimensions that are used to define a customers experience. COGNITIVE, EMOTIONAL, PHYSICAL, SOCIAL
Maslow hierarchy of needs
Pyramid, with different levels of human needs:
-physical needs
-safety
-love and belonging
-self esteem
-self actualization
