product/service design 2

Question 1

what are the advantages of good FUNCTION in a product?

Answer 1

• more predictable and stable demand
• longer product life cycles
• lower promotional costs
• build reputation for quality based on reliability
• economic manufacture through economies of scale

Question 2

what are the advantages of good AESTHETICS in a product?

Answer 2

• high added value
• higher demand = more attractive
• attracts imitation = need for design protection
• more promotional support

Question 3

how does the design mix change to reflect social trends?

Answer 3

• sustainability
• waste minimization
• ethical sourcing

Question 4

what is sustainability?

Answer 4

• making a product without affecting the long term supplies of the inputs into the product
• inputs cant be damaging to the environment
• designing the product so it can be used sustainably e.g. minimise waste and enable recycling or re use

Question 5

what is the marketing mix?

Answer 5

the 4p’s
product,place,price,promotion