product/service design

Question 1

what is the design mix?

Answer 1

• Combination of factors needed to create an effective design
• E.g. aesthetics, function, cost

Question 2

Why is the design mix important?

Answer 2

A good design mix gives a business a competitive advantage over rivals

Question 3

advantages of the design mix

Answer 3

+ Develop competitive advantage/USP over rivals
+ Gain a stronger brand image/reputation. Seen as socially responsible
+ Lower costs reducing waste/cheaper raw materials
+

Question 4

disadvantages of the design mix

Answer 4

• May increase the cost of production
• May lead to an increase in price
• Do customers care? Aesthetics, function and price more important?

Question 5

the design mix changes to meet social trends

Answer 5

• Concern over resource depletion:
- Waste minimization
- Re-use
- Recycling
• Ethical sourcing (fairtrade, ethical supplky chain, organic products)
- Buying supplies/products that are produced with fair working conditions, pay for workers, and minimal impact on environment
• energy use and its impact on climate change
• waste and pollution produced by the business