distribution 2 Flashcards
1
Q
what is a distribution channel?
A
a distribution channel moves a product through the stages from production to final consumption
2
Q
purpose/befits of distribution channels
A
- find and communicate with prospective buyers
- physical distribution - transporting and storing
- financing
- risk-taking
- communicate promotional offers
3
Q
what is a multi-channel distribution?
A
multi-channel distribution involves a business using more than one type of distribution channel
4
Q
benefits of multi-channel distribution
A
- allows more target market segments to be reached
- products are increasingly available to customers
- enables higher revenues
5
Q
drawbacks of multi-channel distribution
A
- can be complex to manage
- the danger that pricing strategy becomes confused
