branding and promotion 3 Flashcards
1
Q
advantages of advertising
A
- wide coverage
- control of the message
- effective for building brand awareness and loyalty
- repetition = message communicated effectively
2
Q
disadvantages of advertising
A
- often expensive
- impersonal
- one-way communication
- lacks flexibility
3
Q
what is personal selling?
A
- promotion on a one-to-one basis
- 2 way communication
- highly priced, low volume and highly technical products
4
Q
advantages of personal selling
A
- high customer attention
- message is customised
- more persuasive
- adaptable
- opportunity to close the sale
5
Q
disadvantages of personal selling
A
- high cost
- labour intensive
- expensive
- can only reach a limited number of customers
6
Q
what is public relations?
A
public relations activities are those that create goodwill toward an individual, business, cause or product
7
Q
main aims of PR
A
- to achieve favorable publicity
- build image and reputation
- communicate effectively with customers and other stakeholders
