Product management W15-17 Flashcards

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1
Q

defines how activities such as task allocation, coordination and supervision are
directed toward the achievement of organizational aims. Organizations need to be efficient, flexible, innovative and
caring in order to achieve a sustainable competitive advantage. An organization can be structured in many dif erent ways, depending on its objectives. The structure of an
organization will determine the modes in which it operates and performs.

A

Organizational Structure and Design

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2
Q

What are the 8 types of organizational structure?

A
  1. Pre-bureaucratic (entrepreneurial) structures
  2. Bureaucratic structures
  3. Post Bureaucratic structures
  4. Functional structures
  5. Divisional structures
  6. Matrix Structures
  7. Circular structurtes
  8. Network structures
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3
Q

lack standardization of tasks. This structure is most common
in smaller organizations and is best used to solve simple tasks. The structure is totally centralized. The strategic leader
makes all key decisions and most communication is done by one on one conversations. It is particularly useful for new
(entrepreneurial) business as it enables the founder to control growth and development.

A

Pre-bureaucratic (entrepreneurial) structures

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4
Q

—— have a certain degree of standardization. They are better suited for more complex
or larger scale organizations, usually adopting a tall structure.
——-have many levels of
management ranging from senior executives to regional managers, all the way to department store managers. Since
there are many levels, decision- making authority has to pass through more layers than flatter organizations. A
——– organization has rigid and tight procedures, policies and constraints.

A

Bureaucratic structures

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5
Q

The Weberian characteristics of bureaucracy are:

A
  1. Clear defined roles and responsibilities
  2. A hierarchical structure
  3. Respect for me
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6
Q

The ———-organization, in which decisions are based on dialogue and consensus rather than authority and
command, the organization is a network rather than a hierarchy, open at the boundaries; there is an emphasis on meta-decision-making rules rather than decision-making rules.

A

Post Bureaucratic structures

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7
Q

A —– is a structure that consists of activities such as coordination, supervision and task allocation. The organizational structure determines how the organization performs or operates.
The term organizational structure refers to how the people in an organization are grouped and to whom they report. One traditional way of organizing people is by function. Some common functions within an organization include
production, marketing, human resources, and accounting.

A

Functional Structures

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8
Q

The ——– or product structure consists of self-contained divisions. A —– is a collection of
functions which produce a product. It also utilizes a plan to compete and operate as a separate business or profit
centre. Examples of divisions include regional (a U.S Division and an EU division), consumer type (a division for
companies and one for households), and product type (a division for trucks, another for SUVS and another for cars).

  • may also a department such as marketing , sales, and engineering.
A

Divisional Structures

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9
Q

groups employees by both function and product simultaneously. A —- organization frequently uses teams of employees to accomplish work, in order to take advantage of the strengths, as well as make
up for the weaknesses, of functional and decentralized forms. An example would be a company that produces two
products, “product a” and “product b”. Using the —-structure, this company would organize functions within the
company as follows: “product a” sales department, “product a” customer service department, “product a” accounting, department.

A

Matrix structures

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10
Q

still relies on hierarchy, with higher-level employees occupying the inner rings of the
circle and lower-level employees occupying the outer rings. That being said, the leaders or executives in a —–
organization aren’t seen as sitting a top the organization, sending directives down the chain of command.

A

Circular structures

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11
Q

Managers in —- structures spend most of their time coordinating and controlling external relations, usually by electronic means. H&M is outsourcing its clothing to a —- of 700 suppliers, more than two-thirds of
which are based in low-cost Asian countries. Not owning any factories, H&M can be more flexible than many other
retailers in lowering its costs, which aligns with its low-cost strategy

A

Network structures

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12
Q

is the process of reviewing the development, work environment, personnel, and operation of a business. Conducting a periodic detailed ———— can
be a useful way for management to identify problems or inefficiencies that have arisen in the organization but have yet
to be addressed, and develop strategies for resolving them. ———- focuses on the structure and design
of the organization and how the organization’s systems, capacity and functionality influence outputs. Additional
internal and external factors are also accounted for in assessing how to improve efficiency.

A

ORGANIZATIONAL or INDUSTRIAL ANALYSIS

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13
Q

What are the 5 ORGANIZATIONAL ANALYSIS MODELS?

A
  1. Strategic Triangle Model
  2. SWOT model
  3. The McKinsey 7S Model
  4. Rational Model
  5. Natural system model
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14
Q

This model relies on three key calculations to determine the efficiency and effectiveness of an organization. First, is the value, or mission, that guides the organization. Second, is operational capacity, the knowledge and
capability to carry out the mission. Third, is legitimacy and support, or the environment, that authorize the value of the
organization, and offer support, (specifically financial support). Using this model, a strategy for an organization is
considered good if these three components are in alignment.

A

Strategic Triangle Model

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15
Q

is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. A — analysis can be carried
out for a product, place, industry or person.

A

SWOT model

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16
Q

The —— Framework emphasizes balancing seven key aspects of an organization, operating unit, or
project. Three of the seven elements—strategy, structure, and systems— are considered “hard” elements, easily
identified, described, and analysed. The remaining four elements—shared value, staff, skill, and style—are fluid, difficult to describe, and dependent upon the actors within the organisation at any given time. The 7S organisational
analysis framework is based on the premise that all seven elements are interdependent, and must be mutually
reinforcing in order to be successful. Changes in a single element can result in misalignment and dysfunction
throughout the organisation, disrupting organisational harmony.

A

The McKinsey 7S Model

17
Q

The —–model views organizations as a mechanism that is made up of various parts that can be modified
in order to create an output in the shortest amount of time and without deviation.

A

Rational Model

18
Q

The —–is in many ways the opposite of the rational model in that it focuses on the activities
that may negatively impact the organization and therefore aims at maintaining an equilibrium in order to meet its goals

A

Natural system model

19
Q
  • the product and its proposed marketing program
    are introduced/tested into more realistic market
    settings
  • it allows the company to test the product and its
    entire marketing program, including targeting and
    positioning strategy, advertising, distributions,
    packaging, etc. before the full investment is made
A

TEST MARKETING

19
Q
  • customers feedback are taken and
    further changes, if required, are made to
    the product.

This involves developing the product in
order to ensure that the product can be
turned into the best version of the product
idea

A

PRODUCT
DEVELOPMENT

20
Q

Test marketing has given management the
information needed to make final decision:

A

launch or do not launch the new
product

21
Q

Factors considered before commercialization:

A

Introduction Timing

Introduction Place

22
Q

Test marketing has given management the
information needed to make final decision:
launch or do not launch the new
product

Factors considered before commercialization:

Introduction Timing

Introduction Place

A

COMMERCIALIZATION

23
Q

The company must review and continuously
monitor the marketing performance of the new
product.

Some new products declines fast or fails
because companies forget to review the
performance of the product in the market.

They must make necessary change in their
marketing plans and strategies or else the
product will fail.

A

REVIEW OF MARKET
PERFORMANCE

24
Q

Enumerate NPD PROCESSS

A

9