Advertising Flashcards
——– is defined as different
media channels or broadcasters such as the
television, internet, audio podcasts, video
content, and others. The primary purpose of
_______ is to broadcast and
communicate with the public.
It lets the masses know about everything
that happens around the world, as well as it
is used for entertaining people. It can be
called the whole package of broadcasting
information, entertainment, and news.
is equally growing day by day and the
digital media by using its advanced ideas and various social
media platforms.
It is always better to know what is going around us, and
________ is the best source.
The field of business has also become very much dependent
on _________ for its growth.
Broadcast media
5 Types of Broadcasting Media
Radio
Production
Broadcast
Television
Advertising
Films
Slides
Video
Advertising
is a form of audio advertising. They provide the public with pre-recorded
content, primarily including commercial topics. It conducts various programs
and gives information based on the people’s interests.
Radio
Production
There are two ways of advertising products through radio:
Spot Announcements
Sponsored programs
These are short positive comments on the product.
They are less cost-consuming.
Spot Announcements
A program will be planned and executed with the
help of music and entertainment to detail the product. It is cost-consuming
and would be chosen mainly by big brands and products.
Sponsored programs
is the most advanced form of broadcasting media. It provides
the public with colorful visualized content with audio and motion
signals.
The business people represent their product orally and give a detailed
explanation.
Advertisers prefer —– as their better way to reach the target
audience because it plays a crucial role in today’s world.
Broadcast
Television
These films are commercial films that come up with a unique
concept of demonstrating their product through video and
audio content. It involves taglines and the overall description of
the product.
It is very effective because people often get more attracted to
the visual media, which is why many business people go for
_____ to market their products.
Advertising
Films
are posters displaying product details using colors
pictures, and various font styles. They are usually displayed on
big screens in movie theatres.
They can be seen in the interval or before the movie’s start. They
are not expensive as advertising films.
Slides
These are like advertising films, but that does not come up
with any story. They include the business details in the form
of a short video.
They can be displayed in pubs, theatres, and 3D roadside
pictures.
Drama and music programs are also used for broadcasting.
Video Advertising
3 FEATURES OF
BROADCASTING MEDIA
RELEVANT
DIGITAL
DIRECT & CLEAR
_________ also known as
The Consumer Act of the
Philippines is is the policy of the
State to protect the interests of
the consumer, promote his
general welfare and to establish
standards of conduct for business
and industry.
Republic Act 7394
It always comes up with
new innovative ideas to
impress people. People
still choose it as the best
source of information.
RELEVANT
Broadcast media these days, with the help of
digital media, is even more reaching to a
mass audience. Twitter, Facebook, Instagram,
Youtube, and many other social media
platforms display live content, active
responses, audience debates on the current
topics, updates on newer issues, and helping
businesses over a larger network.
DIGITAL
Broadcast media can be
called direct
communication. Everything
comes to your door with a
clear and detailed
description. The information
will be verified before it gets
published.
DIRECT & CLEAR
