Product Life Cycle.boston Matrix

Question 1

Product portfolio is

Answer 1

Collection of range of products offered by business
Range maybe in similar products or totally different products

Question 2

Innovation

Answer 2

Process of changing idea
Invent into good /service
Which customers willing to pay

Question 3

PLC product life cycle

Answer 3

Development, intro,grow ,maturity,extention phase,Decline

Question 4

Pros pf product life cycle

Answer 4

Helps plan for probs at diff stages,can check stage in

Question 5

Cons of product life xycls

Answer 5

Simple
Nor defo gonna go through all stages
Fall in sale som defo mean product entering decline

Question 6

Boston matrix is

Answer 6

Tool helps managers plan for balanced prod portfolio

Question 7

Star In Boston matrix

Answer 7

High Market share/growth.
Need to maintain
Aim for cow

Question 8

Question mark

Answer 8

Low market share ,high growth
Could become star
Needs investment/time

Question 9

Cash cow

Answer 9

Need little /no investment
Need monitoring cus become dogs

Question 10

Dog

Answer 10

Low market growth n share
Become obsolete/replaced

Question 11

Cash cows high market share but low growth but

Answer 11

No acc low but medium just assumed low cus not a star as this can flop(not realistic gonna keep going)