Enterprise-business Structure Flashcards

1
Q

SME

A

A small,medium sized enterprise .medium-250.turnaover -50m .99%business in UK are.

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2
Q

Primary sector

A

Raw material.coal mining

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3
Q

Secondary sector

A

Manufacturing,assembly process .raw matt to components. Eg manufacturing

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4
Q

Tertiary sector

A

Commercial services supporting production,distribution

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5
Q

Executive summary

A

Overview of business aims.

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6
Q

Financial plan

A

Sales forecast indicating potential revenues.cashflow for first 12 months .profit and loss for first year.break even analysis.

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7
Q

Financial plan

A

Sales forecast indicating potential revenues.cashflow for first 12 months .profit and loss for first year.break even analysis.

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8
Q

Human resources plan

A

Human resources plan no of employees ,skills experience, qualifications, they have outlined

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9
Q

Operations plan

A

Where business located ,production-costs of it methods,equipment ,where supplies bought.

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10
Q

Marketing plan

A

Size of market,ends of customers,level of competition,price,product promotion and place.

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11
Q

Mass market

A

Sells to whole market in same way

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12
Q

Market size

A

N.o sales by value /vol in market as whole

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13
Q

Market orientated

A

Whole thing focus on needs of consumer.

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14
Q

Product orientated

A

Develip product ,then look for market to sell to

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15
Q

Need for market

A

Launch new products,maintaining share in market,keeping profile, branding value of existing prods

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16
Q

Qualitative data helps

A

Monitor buyer moods,reasons,feelings

17
Q

Qualitative is
Quanititaive is

A

Qualitative -non numerical worded data collection
Quantitavte-numerical,precise, eg questionares.

18
Q

Primary data pros ,cons

A

Pro-direct feedback,potential customers, more in depth,tailored to needs of business.,data not available to others.
Cons-£,time loss,

19
Q

Secondary data pros ,cons

A

Pros-logical to use existing data,quicker,cheap
Cons-mabey dated,not always detailed

20
Q

Sampling

A

Group to test product, needs to be o
Ĺarge for long time

21
Q

Product portfolio

A

Product range a company has

22
Q

Product portfolio

A

Product range a company has