Enterprise-business Structure

Question 1

SME

Answer 1

A small,medium sized enterprise .medium-250.turnaover -50m .99%business in UK are.

Question 2

Primary sector

Answer 2

Raw material.coal mining

Question 3

Secondary sector

Answer 3

Manufacturing,assembly process .raw matt to components. Eg manufacturing

Question 4

Tertiary sector

Answer 4

Commercial services supporting production,distribution

Question 5

Executive summary

Answer 5

Overview of business aims.

Question 6

Financial plan

Answer 6

Sales forecast indicating potential revenues.cashflow for first 12 months .profit and loss for first year.break even analysis.

Question 7

Financial plan

Answer 7

Sales forecast indicating potential revenues.cashflow for first 12 months .profit and loss for first year.break even analysis.

Question 8

Human resources plan

Answer 8

Human resources plan no of employees ,skills experience, qualifications, they have outlined

Question 9

Operations plan

Answer 9

Where business located ,production-costs of it methods,equipment ,where supplies bought.

Question 10

Marketing plan

Answer 10

Size of market,ends of customers,level of competition,price,product promotion and place.

Question 11

Mass market

Answer 11

Sells to whole market in same way

Question 12

Market size formula

Answer 12

N.o sales by value /vol in market as whole

Question 13

Market orientated

Answer 13

Whole thing focus on needs of consumer.

Question 14

Product orientated

Answer 14

Develip product ,then look for market to sell to

Question 15

Need for market

Answer 15

Launch new products,maintaining share in market,keeping profile, branding value of existing prods

Question 16

Qualitative data

Answer 16

Attitudes opinions intentions motives beliefs focus groups open ended qs interviews customer reviews

Question 17

Quantitative

Answer 17

Data or facts that can be tested
Data in form of numerical data

Question 18

Primary data

Answer 18

First hand data
Gathered new n directly relevant to business n needs
Eg questionnaires interviews consumer panels

Question 19

Secondary data pros ,cons

Answer 19

Involves use of previously collected data
Data not gathered specifically for business but adapted for its use
Eg official publications ,industry magazines,internal info ,online desk research

Question 20

Sampling

Answer 20

Occurs when researchers take selection of pop
Who r representative of pop eg quota n random

Question 21

Product portfolio

Answer 21

Product range a company has

Question 22

Product portfolio

Answer 22

Product range a company has

Question 23

Market research

Answer 23

Process of fathering primary n secondary data on buying habits ,lifestyles usage attitudes of cutomers

Question 24

Bias

Answer 24

Coming that may cause data within sample to be weighted towards one side .occurs when one subgroup outweighs another

Question 25

Quota sampling

Answer 25

Involves pop being segmented into specific groups with same characteristics and then. Number selected from each group

Question 26

Random sampling

Answer 26

Statistical pop where everyone in it has a an equal chance of being selected