Promotion Flashcards
1
Q
Above line promotion is
A
Mass media methods MR CARVER FROM JAMES BOND
2
Q
Pros of above the line promotion
A
Wider market
Brand awareness
3
Q
Cons of above the line promotion
A
Expense 10k for a week on radio
4
Q
Below the line promotion is
A
Smaller more targeted audience-local leaflets,billboards,radio
5
Q
Below the line product promotion pros
A
Easy to measure through website
Cheap
Targets niche
6
Q
Below the line product promotion conz
A
Extensive training maybe needed for social media
Deeper understanding of consumer.tastes
