Product Mix Flashcards
1
Q
Product mix is
A
Total number of product lines that Company offers to customers including product portfolio ,differentiation and innovation
2
Q
Brand
A
Name given to product to help differentiate from other similar prods .recognisable,reliable, info customers rely on
3
Q
Pros of brands
A
Consumer loyalty
Increase price Elasticity of demand
Increase value of business
4
Q
Cons of brands
A
High cost of ad
Loss of branding value
