Product Life Cycle Flashcards

1
Q

First stage of Product Life Cycle

A

Development

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Second stage of Product Life Cycle

A

Introduction

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Third stage of Product Life Cycle

A

Growth

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Fourth stage of Product Life Cycle

A

Maturity

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Fifth stage of Product Life Cycle

A

Decline

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

What is x-axis variable in Product Life Cycle model?

A

Time

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

What is y-axis variable in Product Life Cycle model?

A

Sales & Cash flow

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

List 3 key points about Development stage. (3)

A
  • Often complex & time-consuming
  • Capital intensive (absorbs significant resources)
  • Cost of development often rises as product approaches launch
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

List 3 key points about Introduction stage. (3)

A
  • New product launched to market
  • Low level of sales is likely
  • Low capacity utilisation & high unit costs
How well did you know this?
1
Not at all
2
3
4
5
Perfectly