Boston Matrix Flashcards
1
Q
Problem with Boston Matrix
A
High market share doesn’t guarantee high profitability
2
Q
Stars
A
High market growth, High market share
3
Q
Cash cows
A
Low market growth, High market share
4
Q
Question marks
A
High market growth, Low market share
5
Q
Dogs
A
Low market growth, Low market share
6
Q
Stars explained
A
Highly profitable, as high market share
Net cash flow = approx. zero,
-due to high investment > high outflows
