1.1.1 The Market (2) Flashcards

1
Q

Brand name

A

any design feature which makes goods and services identifiable to consumers of a business, differentiating products from those of competitors

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2
Q

E-Commerce

A

conducting business transactions online

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3
Q

Market share

A

proportion of total sales in a market for which one of more businesses/brands are responsible

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4
Q

How is market share expressed?

A

Percentage (%)

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5
Q

By which two ways can market share be calculated?

A

Value OR Volume

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