1.1.1 The Market (2) Flashcards
1
Q
Brand name
A
any design feature which makes goods and services identifiable to consumers of a business, differentiating products from those of competitors
2
Q
E-Commerce
A
conducting business transactions online
3
Q
Market share
A
proportion of total sales in a market for which one of more businesses/brands are responsible
4
Q
How is market share expressed?
A
Percentage (%)
5
Q
By which two ways can market share be calculated?
A
Value OR Volume