Product development

Question 1

Types of product development?

Answer 1

novel, improvements on existing products, line extensions, clones

Question 2

elements of product development team?

Answer 2

marketing, cost accounting, Q.A. (food control), production (operations), product development scientists

Question 3

product development stages?

Answer 3

concept/idea, development, commercial (implementation)

Question 4

last date of maximum quality, required when 90 days or less

Answer 4

best before/best if used by date

Question 5

date that no longer can guarantee nutrition info advertised on pack/reduced potency

Answer 5

use by/expiration date

Question 6

canned goods have BB ___ after production, white flour ____, homogenized milk ___, ground beef ___

Answer 6

3 years; 6-12 months; 3 weeks; 2 days

Question 7

Sector 1 is ____, sector 2 is _____, sector 3 is ___, sector 4 is ____

Answer 7

market share; new products; market development; diversification

Question 8

highest risk strategy?

Answer 8

diversification (new product, new market)

Question 9

how to position product?

Answer 9

sensory, rational, emotional