Product

Question 1

product

Answer 1

a good, service or idea offered to the market for exchange

Question 2

goods

Answer 2

physical, tangible offerings that are capable of being delivered to a customer

Question 3

services

Answer 3

intangible offerings to the market that cannot be touched and do not involve ownership

Question 4

What are the 4 levels of product

Answer 4

1. core product
2. expected product
3. augmented product
4. potential product

Question 5

core product

Answer 5

comprises of the fundamental benefit that responds to the cusomers problem of an unsatisfied need/want

Question 6

unexpected product

Answer 6

describes those attributes that actually deliver the benefit that forms the core product

Question 7

augmented product

Answer 7

delivers a bunch of benefits that the buyer may not require as a part of the basic fulfillment of their needs

Question 8

what does augmented products do

Answer 8

allows marketers to simnifically differentiate their offerings from their competition

Question 9

potential product

Answer 9

comprises of all possibilities that could become part of the expected or augmented product

Question 10

what are the 3 relationships between an organisations product

Answer 10

1. product item
2. product line
3. product mix

Question 11

product item

Answer 11

a particular version of a product that can be differentiated from the organisations other product items by characteristics such as brand, ingredients, style or price

Question 12

product line

Answer 12

a sett of closely related product items

Question 13

what is the relationship in product line

Answer 13

1. end use
2. target market
3. technology
4. r aw materials

Question 14

product mix

Answer 14

the set of all products that an organisation makes available to consumers

Question 15

product width

Answer 15

the number of different product lines offered by a companyh

Question 16

product depth

Answer 16

the number of different product available in each purchase line

Question 17

consumer products

Answer 17

products purchased by households and individuals for their own private consumption

Question 18

business to business products

Answer 18

products purchased by individuals and organisations for use in the production of other goods or for use in their daily business operations

Question 19

sub-classification of consumer products

Answer 19

1. shopping products
2. convenience products
3. specialty products
4. unsought products

Question 20

shopping products

Answer 20

irregularly purchased items that involve moderate to high engagement with the decision making process

Question 21

shopping products features

Answer 21

1. expected to last a long time
2. purchased relatively infrequently
3. stocked by a small number of retail outlets
4. sell in low volumes
5. has reasonably large profit margins

Question 22

convenience product

Answer 22

inexpensive, frequently purchased customer products that are brought with little engagement in the decision making process

Question 23

convenience product subcatagoories

Answer 23

1. staple products
2. impulse products
3. emergency products

Question 24

staple products

Answer 24

products that are bought and used by consumers regularly

Question 25

impulse products

Answer 25

products that are bought with little planning

Question 26

when are impulse products bought

Answer 26

usually only after seeing the item in the store

Question 27

where are impulse products usually locatted

Answer 27

next to the cash register

Question 28

emergency products

Answer 28

products that are bought when it is needed

Question 29

specialty products characteristics

Answer 29

1. preselected by consumer
2. no close substitutes
3. only available in a limited number of outlets
4. purchased infrequently
5. sell in low volumes
6. high profit margins

Question 30

unsought products

Answer 30

goods that a consumer either knows about but doesn’t usually buy or doesn’t even know about