Customer value Flashcards

1
Q

customer value

A

what the costumer gets realtive to what they give up

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2
Q

different types of value

A
  1. functional value
  2. experiential value
  3. symbolic value
  4. cost/sacifice value
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3
Q

functional value examples

A
  1. correct attributes
  2. appropriate performances
  3. appropiate outcomes
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4
Q

expeiencial value examples

A
  1. sensory
  2. emotional
  3. social/relational
  4. epistemic
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5
Q

symbolic value examples

A
  1. self identity
  2. self expressin
  3. personal meaning
  4. social meaning
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