Customer value Flashcards
1
Q
customer value
A
what the costumer gets realtive to what they give up
2
Q
different types of value
A
- functional value
- experiential value
- symbolic value
- cost/sacifice value
3
Q
functional value examples
A
- correct attributes
- appropriate performances
- appropiate outcomes
4
Q
expeiencial value examples
A
- sensory
- emotional
- social/relational
- epistemic
5
Q
symbolic value examples
A
- self identity
- self expressin
- personal meaning
- social meaning