price Flashcards
1
Q
what are pricing strategies ?
A
a set of plans designed to help a firm meet their marketing and corporate objectives
2
Q
what do the influences on the chosen pricing strategy include ?
A
- type of product
- level of competition
- financial strength of the firm
- economic conditions
3
Q
examples of pricing strategies ?
A
price skimming, penetration pricing, competitive pricing, psychological pricing, destroyer/predatory pricing, loss leader pricing, cost-plus pricing, contribution pricing
