Postmodernism Flashcards
what are the four points postmodernists would say about the media?
-society has become fluid, fragmented and chaotic
-identity is not fixed or stable
-no more traditional constraints
-you can pick and mix your identity (increased choice)
what is the first reason why postmodernists are positive about the role of the media in our lives?
the new media has allowed us to shape our identity
what did STRINATI say about the media allowing us to shape our identity?
‘supermarket of style.’
what are some things that are influenced by the media?
-our appearance, fashion and body
-how we organise our lives, relationships, home and finances
-our feelings
what is hybrid of culture?
the mixing and merging of cultures
what are logos now, no matter where in the world you are?
universally understood
what has hydrid of cultures lead to and what is this?
commodity fetishism= consumers believe that buying media products can enhance life
what does commodity fetishism lead to in terms of identity?
it constructs and reconstructs your identity
what is the first negative aspect of the role of media in our lives, according to postmodernists?
media saturation, we now live in a media saturated society in which media images now dominate and distort the way we see the world
who came up with media saturation?
baudrillard
what is the death of the social (media saturation)?
the idea that we now have media-led virtual lives, with the media increasingly replacing the role of neighbours and extended kin and socialisation in our lives
on average, how long did people in the UK spend on social media per day in 2022?
108 minutes
what is the second negative about the media, and who said it?
‘simulated’- Simulacra
what does the negative argument of ‘simulated’ mean?
individuals obtain what they experience as ‘real knowledge’ about the world from the media, but this is actually reproduced knowledge about an entirely simulated world
what are some examples of ‘simulated’?
-edited photos of models
-fake news
-fake videos
-virtual reality
what has Simulacra’s idea of being simulated lead to?
a hyper reality
what is an example of the hyper reality?
free the weatherfield one
=storyline on coronation street affected the public, who campaigned for the release from prison, with Tony Blair even getting involved
in terms of hyper reality, what are the news and politics described as?
a media constructed spectacle
=makes it hard to distinguish between virtuality and reality
what is the third negative of the media?
reality vs hyperreality
what did Garrod argue about hyperreality?
reality tv shows, such as Big Brother are blurring the distinction between reality and hyperreality, which leaves audiences confused about what is real and what is media created
what are some AO3 points about the positive of media?
-cultural imperialism not cultural hybridity
-exaggerated, other factors will influence our identity
-many people are not able to change through consumption, as inequalities are still apparent
-digital divide
what is the AO3 about the negative of media?
cultural imperialism destroys local cultures, causing sameness and promotes a lifestyle that most people in the world cannot afford
what do marxists say about the postmodernist arguments?
the ‘alleged’ choice discussed is a myth, instead it creates false needs
= fallacy of choice
