Globalisation and Popular Culture

Question 1

what is globalisation?

Answer 1

the increasing interconnectedness of societies into ‘one single global village’

Question 2

what did COHEN and KENNEDY say about societies in the past and now?

Answer 2

past= societies were distant and independent from one another
now= with increasing interconnectedness, things like images, news, information, entertainment and music are all crossing over national borders and connecting the world.

Question 3

what are the two ways in which the new media and globalisation are interlinked?

Answer 3

1- new media would not exist if it wasn’t for globalisation
2- interconnectedness would not be increasing at such a speed if it wasn’t for the new media

Question 4

what is high culture?

Answer 4

what is defined by the elite and their view on what is the highest possible achievement/masterpiece, and is seen to have long-lasting meaning through generations
=eg- classical/modern art, sculptures, classical music, opera, ballet, etc

Question 5

what is popular culture?

Answer 5

the media products enjoyed by the majority and mass of the population, it is very commercialised, and mass-produced with many seeing it as for entertainment rather than long-lasting artistic value
=eg- reality tv, popular music, soap operas, feature films, etc

Question 6

what is high culture now available to?

Answer 6

everyone, with everyone being able to access it online

Question 7

what is the first argument against globalisation and popular culture in the media?

Answer 7

globalisation has created a hybrid of culture
=we are now having a fusion of cultures mixing/merging to for one united culture

Question 8

what is some AO2 for the hybrid of culture argument?

Answer 8

digital technology has now allowed people to follow and communicate with other people

Question 9

what are 3 examples of global popular culture with explanations?

Answer 9

1- advertising, everyone is aware of different brands, recognisable logos
2- TNCs and E-commerce, buy things online from other countries
3- entertainment, adaptations of series, sporting events, Big Brother was sold to 64 other countries (glocalisation)

Question 10

what is the impact of hybrid of culture?

Answer 10

-more choice, increases competition and quality
-attracts tourism, visit places shown in the media
-kick starts economies
-homogenisation (make things the same)
-prosumers

Question 11

what is FLEW’s argument about globalisation and popular culture?

Answer 11

cultural imperialism

Question 12

what is the AO2 for cultural imperialism?

Answer 12

the top 10 grossest films in international box office were American made and dominated
=eg- Avatar was the top

Question 13

who said there was a rise of McDonaldisation?

Answer 13

RITZER

Question 14

what is meant by a rise of McDonaldisation?

Answer 14

global spreading of westernised capitalism and consumerism
-as well as Disneyfication, Coca colonisation
-worldwide domination and superiority through consumerism and merchandise

Question 15

what has global consumerism lead to and what does this mean?

Answer 15

commodity fetishism
=products penetrate our cultures and consciousness convincing us of our wants and desires (ritzer)

Question 16

what is the impact of commodity fetishism?

Answer 16

-sameness
-global predatory pricing
-loss of individuality replaced
-dumbing down of culture
-new social pressures

Question 17

what is 3 pieces of evidence that some cultures resist cultural imperialism?

Answer 17

-Indian music market is 96% music produced in India
-France has previously set quotas to attempt to control the number of American films shown in cinemas
-it is not just the west influencing other cultures, we are influenced as well