Post Ww2

Question 1

20th century sport

Answer 1

• Sport, radio, cinema mass entertainment

- BBC began live coverage in 1927

Question 2

Bosman ruling

Answer 2

A European court of justice decision made 15th December 1995 concerning freedom of movement for workers. Allowed footballers within the EU to move at the end of their contract to another club without a transfer being paid

Question 3

Commercialism

Answer 3

The process of attempting to gain money from an activity e.g. sport

Question 4

Sponsorship

Answer 4

When a company pays for their products to be publicly displayed or advertised, usually as an attempt to increase the sales of there goods

Question 5

Merchandising

Answer 5

The practice in which the brand or image from one product is used to sell another, eg professional sport

Question 6

Characteristics of commercialisation on sport

Answer 6

Professional sport, wide media coverage, entertainment, contracts, athletes as commodities and sponsorship

Question 7

globalisation

Answer 7

Process where nearby nations are increasingly being linked together and people are becoming more independent via improvements in communication and travel