pop up

Question 1

define what is meant by a pop up shop

Answer 1

often uses vacant premises for a short period of time, they have a start and end date

Question 2

give two reasons why a pop up shop is a suitable form of retailing

Answer 2

-used to deliver delightful short term experiences, create awareness for a new product or concept they wish to promote with the public

Question 3

what do temporary shops focus on doing

Answer 3

selling high quantities and are not concerned about giving shoppers an experience or creating brand loyalty

Question 4

what is a tactic used by pop up shops

Answer 4

a typical tactic used by pop up shops includes, “here today, gone tomorrow”, the sales assistants can inform shoppers that they are just selling for a couple of weeks

Question 5

describe more about a pop up shop

Answer 5

very little money is spent on the store and can be very profitable over a short period of time