increase market share Flashcards

1
Q

what does it mean by market share

A

proportion of sales made by a business in relation to the whole market

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2
Q

how is market share calculated

A

number of customers a business has and is usually given as a percentage

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3
Q

why is Tesco the market leader

A

has the largest share of the market

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4
Q

explain more about market leaders

A

usually more profitable and in a stronger position in the long term

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5
Q

is being a market leader beneficial

A

yes, when negotiating with other businesses and improves its status and reputation

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6
Q

how is market share presented

A

presented graphically in a pie chart

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