online retailing Flashcards
1
Q
give 3 examples of online retailing
A
retailers own website, third party market place, social media
2
Q
5 advantages of online retailing
A
increase size of potential customers, open 24/7, easy to access the market, reduce costs, personalisation of customers
3
Q
5 disadvantages of online retailing
A
website costs, warehousing costs, marketing and advertising costs, security, establishing customer trust
4
Q
what is m-commerce
A
buying and selling of goods and services through wireless handheld devices such as mobile phones and tablets
5
Q
why is having the right social media presence important for retailers
A
nearly 80% of consumers would buy more often in the future due to a brands presence on social media
